{
  "schemaVersion": "0.1.0-proposed",
  "type": "BrandRepresentationSourceAuthorityProfile",
  "site": "https://gautierdorval.com/",
  "status": "proposed-supporting-profile",
  "last_reviewed": "2026-08-08",
  "purpose": "Apply claim-class-specific source authority to AI brand representation, perception, reputation, positioning, monitoring and answer-level brand-safety questions without modifying the active Runtime context-pack corpus.",
  "runtime_boundary": "This artifact is a static governance profile. It is not included in the active governed context packs, introduces no Runtime intent and grants no standing authorization for Runtime mutation or deployment.",
  "companion_policies": [
    "https://gautierdorval.com/source-weighting-policy.json",
    "https://gautierdorval.com/official-vs-external-source-conflicts.json",
    "https://gautierdorval.com/authority-precedence.json",
    "https://gautierdorval.com/proof-discipline.json",
    "https://gautierdorval.com/question-family-governance.json",
    "https://gautierdorval.com/family-proof-requirements.json"
  ],
  "source_roles": [
    {
      "id": "first_party_official_brand_source",
      "primary_for": [
        "declared identity",
        "current declared scope",
        "official position",
        "current first-party naming and boundaries"
      ],
      "not_primary_for": [
        "independent reputation",
        "market evaluation",
        "qualified criticism",
        "comparative superiority",
        "population perception"
      ]
    },
    {
      "id": "qualified_external_brand_source",
      "primary_for": [
        "reputation",
        "evaluation",
        "criticism",
        "reviews",
        "independent comparison",
        "market perception when methodologically qualified"
      ],
      "not_primary_for": [
        "the brand's current declared identity when an authoritative official source exists",
        "what a specific AI output said"
      ]
    },
    {
      "id": "captured_ai_output",
      "primary_for": [
        "what the captured output said under the recorded conditions"
      ],
      "not_primary_for": [
        "truth",
        "model-wide stability",
        "source influence without a trace",
        "human perception",
        "commercial impact",
        "future outputs"
      ]
    },
    {
      "id": "human_perception_or_reputation_research",
      "primary_for": [
        "population or audience perception when the method, sample, date and scope are qualified"
      ],
      "not_primary_for": [
        "model output behavior",
        "official identity",
        "causal commercial impact unless the study supports it"
      ]
    }
  ],
  "claim_class_rules": [
    {
      "id": "official_identity_or_scope",
      "authority": "first_party_primary_within_declared_scope",
      "required_behavior": "Use official sources for identity and current declared scope, while disclosing qualified material contradiction when relevant."
    },
    {
      "id": "performance_or_capability",
      "authority": "claim_specific_evidence_required",
      "required_behavior": "Distinguish a first-party capability claim from independently verified performance."
    },
    {
      "id": "reputation_evaluation_or_criticism",
      "authority": "qualified_external_primary",
      "required_behavior": "Preserve exact attribution, date, evidence status and any official response without fusing the positions."
    },
    {
      "id": "comparison_or_superiority",
      "authority": "symmetric_evidence_required",
      "required_behavior": "Use comparable criteria, dates and evidence. Do not upgrade a first-party superiority claim into independent fact."
    },
    {
      "id": "observed_ai_output",
      "authority": "reconstructable_capture_primary_for_observation_only",
      "required_behavior": "Preserve model, prompt, output, date, language, region, retrieval mode and observable sources."
    },
    {
      "id": "source_influence",
      "authority": "retrieval_or_citation_trace_required",
      "required_behavior": "When no trace is observable, label source influence as a hypothesis rather than a finding."
    },
    {
      "id": "causal_or_commercial_impact",
      "authority": "independent_causal_or_counterfactual_evidence_required",
      "required_behavior": "Do not infer revenue, demand, conversion, brand-equity or reputation loss from output divergence, visibility or sentiment alone."
    }
  ],
  "conflict_cases": [
    {
      "id": "official_position_vs_external_reputation",
      "required_pattern": "official_position + external_evaluation + claim_class + date + authority_scope + non_fusion_note"
    },
    {
      "id": "official_position_vs_qualified_criticism",
      "required_pattern": "qualified_criticism + exact_attribution + evidence_status + official_response_if_available + non_suppression_note"
    },
    {
      "id": "captured_output_vs_canonical_baseline",
      "required_pattern": "capture_conditions + dated_baseline + claim_level_comparison + materiality + uncertainty"
    },
    {
      "id": "positive_sentiment_vs_false_representation",
      "required_pattern": "sentiment_assessment + identity_scope_category_and_relation_fidelity_assessment"
    }
  ],
  "forbidden_inferences": [
    "Official sources self-certify reputation or independent superiority.",
    "Positive sentiment proves representational fidelity.",
    "A single model output establishes stable AI perception.",
    "Monitoring constitutes governance, correction or model compliance.",
    "Qualified criticism is misrepresentation merely because it conflicts with official messaging.",
    "Semantic similarity proves source influence.",
    "Visibility or share of voice proves representation quality.",
    "Representation drift proves commercial harm."
  ],
  "non_implication_rule": "This profile structures source authority and downgrade discipline. It does not certify truth, reputation, compliance, model obedience, correction success, ranking, citation, recommendation or commercial impact."
}