A configurable offer becomes unstable when AI collapses distinctions that are essential to the real offer perimeter.

What the phenomenon looks like

Options and exceptions are exactly the elements that compression tends to sacrifice first. The answer therefore keeps the headline case and discards the conditions that actually determine how price should be interpreted.

Why it happens

The drift appears because generative synthesis rewards comparability and compression. It prefers a clean category over the exact articulation of options, constraints, dependencies, exceptions, and implementation conditions.

Why it matters

Without governance, that simplification produces wrong commitments, wrong comparisons, and wrong expectations. What survives is the easiest version of the offer, not the defendable one.

What must be governed

  • Model the default case, the optional case, and the exception case as distinct canonical states.
  • Do not hide pricing exceptions in prose that cannot survive summarization.
  • Treat pricing interpretation as a governance surface whenever options materially change the offer.